Van In

Client summary

Van In

Sector: Education & Training, Graphics

Client’s target group: B2C

Luna’s role: PR Partner, Content marketing & copywriting Partner

Activities: Press relations, Crisis communication, Social media & blogs

Period: 2015 to date

Region: Belgium


Van In is the largest educational publisher in Belgium. It is part of Sanoma Learning (a division of the Finland-based Sanoma Group) and has branches Wommelgem, Ghent and Mont-Saint-Guibert.

Van In employs approximately 190 people, who work with many authors and other suppliers to produce innovative, high-quality teaching materials for the educational sector. Van In offers paper-based and digital teaching methods for use in primary, secondary and higher education in Flanders and Wallonia. These include its digital learning platforms – Bingel (N) and Wazzou (F) for primary education, and Diddit (N) and Udiddit (F) for secondary education – which make personalised learning and teaching possible.

Van In has worked closely with Luna for years on all aspects of its contact with the press. This includes traditional press launches and press releases, as well as interviews and informal lunches with journalists. Luna also supports Van In with internal and external crisis communications. Situations where Luna has provided such support include the acquisition of publisher De Boeck, the announcement of a reorganisation that would lead to collective redundancies, and the appearance of articles on social media criticising the teaching methods developed by Van In.