Sector: Utilities & Energy
Client’s target group: B2B
Luna’s role: Business development Partner
Activities: Press relations, Crisis communication, E-mail shots
Period: 2016 – 2018
Synergrid is the federation of electricity and natural gas network operators in Belgium. In response to plans to switch users in much of Belgium from low-calorie to high-calorie natural gas, Synergrid developed a proposal for the timing of that switch. Luna worked with Synergrid on press communications and on an information session for the professional parties involved.
Luna sent out invitations for this event and developed a tailor-made web module for registering. We were also responsible for handling and following up on the registrations.
Besides taking care of the invitations to the event, Luna also handled press communications and crisis communication. This entailed preparing a number of matters for use by Synergrid members and other stakeholders (suppliers, regulators, customers, shippers and authorities) in connection with the initial communication concerning the switch:
- Press release concerning the switch and its timing
- Messages for social media
- Q&A for the professional parties involved
- Letter and website texts for the end customers
- Letter for informing municipalities