Sector: Public Services, Construction
Client’s target group: B2C
Luna’s role: PR Partner, Employer Branding Partner
Activities: Press relations, Crisis communication, Internal communication
Period: 2018 – 2021
Public real estate company offering social housing
La Sambrienne, la Société de Logements de Service Public (SLSP) of Charleroi and Gerpinnes, called on the services of Luna, as a communication partner, to carry out an audit of its communication. For this Walloon housing association, the aim was to develop a communication action plan.
Luna initially studied La Sambrienne’s internal and external communication, as a whole, focusing on defined goals. We held a brainstorming to finetune the information available to us and to discuss our initial proposals. Luna then offered advice and recommendations on both short- and long-term term strategy – covering communication channels to use, target groups, content and style. Luna drafted the first version of the audit report, which was presented to La Sambrienne. Luna organised a meeting with La Sambrienne to review this first version of the audit report, in order to include the comments, corrections and/or suggestions of La Sambrienne. Luna also made a list of priorities.