Sectors: Public Services, Construction
Client’s target group: B2C
Luna’s role: PR Partner, Employer Branding Partner
Activities: Press relations, Crisis communication, Internal communication
Period: February 2018 to present time
Public real estate company offering social housing
La Sambrienne, la Société de Logements de Service Public (SLSP) of Charleroi and Gerpinnes, called on the services of Luna, as a communication partner, to carry out an audit of its communication. For this Walloon housing association, the aim was to develop a communication action plan.
Luna initially studied La Sambrienne’s internal and external communication, as a whole, focusing on defined goals. We held a brainstorming to finetune the information available to us and to discuss our initial proposals. Luna then offered advice and recommendations on both short- and long-term term strategy – covering communication channels to use, target groups, content and style. Luna drafted the first version of the audit report, which was presented to La Sambrienne. Luna organised a meeting with La Sambrienne to review this first version of the audit report, in order to include the comments, corrections and/or suggestions of La Sambrienne. Luna also made a list of priorities.