Expense Reduction Analysts
Client summary
Sector: Consulting & Services
Client’s target group: B2B
Luna’s role: PR Partner
Activities: Campaigns, Customer cases, e-mail shots, Newsletters, Press relations, Websites
Period: 2021 to date
Region: Belgium
Description:
Expense Reduction Analysts (ERA) was set up as an international consultancy in 1992, and today it is active in 40 countries. ERA’s consultants are specialised in reducing non-strategic operating expenses.
Thanks to its ‘no cure, no pay’ formula, the organisation has achieved strong growth, and it currently has over 750 consultants around the world, including 18 in Belgium.
ERA chose Luna to be its long-term communications partner. Since it does not have its own communications department in Belgium, we serve as an extension of ERA’s organisation.
Our work encompasses a wide variety of copywriting activities (customer cases, white papers, newsletters, news items, website articles, e-mail shots, invitations, webinars, handouts, offline mail shots and so on).
In addition, we take care of translating and adapting existing materials that are circulated by the European headquarters in the UK. We also issue press releases from time to time, primarily to announce new partners joining the Belgian section of ERA’s network of experts.