by Luna

Easy-mClient summary

Industry: Retail, ICT
Client’s target audience: B2C and B2B

Luna’s role: Corporate communication partner
Activities: Press relations, newsletters, internal communication, commercial mailshots, crisis communication, change communication, customer cases, website, social media

Time frame: 2008 – present
Territory: Belgium

Easy-m is the biggest Apple Premium Reseller in Belgium. Luna has provided easy-m with support in the area of communication since 2008. This includes offering plenty of advice on what to communicate and how to do it. More specifically, Luna:

  • handles regular, widespread press coverage (both proactively and reactively)
  • creates and proofreads posts for social media
  • produces commercial mailshots and customer cases
  • composes the monthly external newsletter
  • provided support for the opening of all new stores
  • provided support for all communication (both internal and external) concerning the acquisition of Mac Line and three Photo Hall stores
  • composes internal newsletters for employees
  • ensures top quality web texts