Devoteam | Paradigmo
Client summary
Sector: Consulting & Services
Client’s target group: B2B
Luna’s role: PR Partner; Business development Partner
Activities: Websites, Newsletters, E-mail shots, Customer cases, Press relations
Region: Belgium
Description:
Paradigmo was a Belgian company specialised in Identity & Access Management (IAM) and Identity Governance. The company was an integrator of, amongst others, ForgeRock products, and even developed a tool (RockKit) for rapid implementation of ForgeRock. In September 2018, Devoteam, a major player in digital transformation, acquired Paradigmo. At first, the company continued its activities under the name Devoteam|Paradigmo. After that, it was integrated in Devoteam.
In collaboration with Paradigmo, we defined newsworthy subjects for the company’s website and quarterly newsletter. We then wrote the articles, which often required interviews with different stakeholders, such as employees and partners. Additionally, we drafted customer cases which were published on Paradigmo’s website. For client/prospect events, such as lunch presentations, we wrote the invites and sent out e-mailings. Last but not least, we created press releases and organized press interviews for them.
