Colasse
Client summary

Sector: Horti- & Agriculture, Industry, Construction, Consulting & Services
Client’s target group: B2B
Luna’s role: PR Partner, Content marketing & Copywriting Partner, Business Development Partner
Activities: Press relations, Websites, Customer cases
Region:
Description:
Colasse is a Belgian company born in 2006. It designs and manufactures LED light fittings. Colasse has proved itself to be highly flexible and supplies solutions that are profitable, innovative and tailored. In this way, it meets the requirements of its clients from a functional viewpoint as well as environmental constraints. Colasse builds a genuine partnership with its clients and offers them complete solutions, in line with their requests and technology developments.
Initially, this fast-growing company called on Luna to completely redesign its website. The aim was to gain even more visibility with its partners, clients and potential clients, and to present the company as a leading player in its field, in Belgium and abroad (mainly France).
Luna organised a number of brainstorming meetings, including with the technical developer of Colasse’s website. At present, Luna is advising Colasse on the structure and content of its website. We also draft the text that will be added to the new website.
Furthermore, Luna collaborates with Colasse on press relations, by defining pertinent topics and by helping the company to achieve visibility in the press at regional (Liège area) and national levels. We defined a schedule, based on the company’s needs, and set up a strategy to increase the business development of Colasse (links with AWEX, the Walloon Export Agency, etc.).
Colasse has also called on Luna’s services for writing its brochures and catalogues and for handling media relations. Luna currently operates as the marketing department of Colasse.


