Client summary
Client summarySector: FMCG, Horeca & Food
Client’s target group: B2C
Luna’s role: PR partner
Activities: Press relations, Social media & blogs
Period: 2012
Region: Belgium
Description:
Launch of Bulgarian wine brand
Luna was tasked with generating media attention for a number of Bulgarian wines (‘Côte de Danube’) that were being launched on the Belgian market. To draw attention to these new wines, among other things we organised a press conference / wine-tasting event – and at the Bulgarian embassy, no less. We also ensured an intensive follow-up and sent samples to journalists who write for publications on wine and/or gastronomy. Luna was also responsible for the creation of the ‘Côte de Danube’ Facebook page and its follow-up. The client assumed responsibility for managing this page after the launch.