Your Nature

by Luna

Your NatureClient summary

Industry: Leisure Time & Lifestyle
Client’s target group: B2C

Luna’s role: PR Partner; Content marketing & copywriting Partner; Business Development Partner
Activities: Press relations, Crisis communication, Websites, Customer cases, E-mail shots

Period: 2017 to present time
Region: Belgium


Your Nature is an eco-resort under construction on a site in the Bois de Péronnes in Antoing, Province of Hainaut, Belgium. Luna is in charge of press relations for Your Nature and we manage their crisis communication, for example when negative reactions are expressed by any neighbours opposed to the project. We organise press conferences during Open Days. We prepare the press kits, invite and welcome the journalists on site and present the stakeholders to them.

For the resort’s Business Development, we coordinate and participate in brainstorming meetings with the client and the web agency in charge of the design and adverts, so we can jointly develop a strategic communication plan for investors and potential purchasers. To that end, we draft articles for the website, as well as content for the newsletters, customer cases and invitations (e-mailings), especially for the Open Days on site.