The House of Marketing

Client summary

The House of Marketing

Sector: Marcom & Sales

Client’s target group: B2B

Luna’s role: Partenaire RP

Activities: Press relations

Period: 2012

Region: Belgium


The House of Marketing (by its own account Belgium’s first marketing expertise and excellence centre) organised the first edition of its annual Market Genius Challenge in 2011. In 2012 it engaged Luna to increase the media visibility of this event among potential participants and sponsors. This first assignment led to further collaboration, primarily in the area of press relations.