The House of Marketing
Client summary
Sector: Marcom & Sales
Client’s target group: B2B
Luna’s role: Partenaire RP
Activities: Press relations
Period: 2012
Region: Belgium
Description:
The House of Marketing (by its own account Belgium’s first marketing expertise and excellence centre) organised the first edition of its annual Market Genius Challenge in 2011. In 2012 it engaged Luna to increase the media visibility of this event among potential participants and sponsors. This first assignment led to further collaboration, primarily in the area of press relations.
