The Braille League

by Luna

The Braille LeagueClient summary

Industry: Non-profit
Client’s target audience: B2C

Luna’s role: PR partner
Activity: Press relations

Time frame: August/September 2011, August/September 2012
Territory: Belgium

Description:
The Braille League helps the blind and the visually impaired in many ways, including on a social, professional and cultural level. The annual Week of the Braille League, a campaign aimed at raising awareness, is held every September. Luna provided vital PR support for this campaign in the form of realistic, creative and practical ideas. The focus here was on finding content related to the campaign that the press would find exciting. Thanks to this approach, the Braille League’s message enjoyed plenty of media coverage and successfully reached a large audience beyond the marketing press.