The Braille League

Client summary


Sector: Non-Profit Organisation, Healthcare & Pharma

Client’s target group: B2C

Luna’s role: PR partner

Activities: Press relations

Period: 2011 – 2012

Region: Belgium


The Braille League helps the blind and the visually impaired in many ways, including on a social, professional and cultural level. The annual Week of the Braille League, a campaign aimed at raising awareness, is held every September. Luna provided vital PR support for this campaign in the form of realistic, creative and practical ideas. The focus here was on finding content related to the campaign that the press would find exciting. Thanks to this approach, the Braille League’s message enjoyed plenty of media coverage and successfully reached a large audience beyond the marketing press.