Client’s target audience: B2C
Luna’s role: PR partner
Activity: Press relations
Time frame: August/September 2011, August/September 2012
The Braille League helps the blind and the visually impaired in many ways, including on a social, professional and cultural level. The annual Week of the Braille League, a campaign aimed at raising awareness, is held every September. Luna provided vital PR support for this campaign in the form of realistic, creative and practical ideas. The focus here was on finding content related to the campaign that the press would find exciting. Thanks to this approach, the Braille League’s message enjoyed plenty of media coverage and successfully reached a large audience beyond the marketing press.