by Luna

SkwarelClient summary

Sector: IT & Telecoms, Financial
Client’s target group: B2B

Luna’s role: PR Partner, Content marketing & copywriting Partner
Activities: Press relations, E-mail shots, Customer cases

Period: May 2018 to 2019
Region: Belgium


Skwarel is a web application, connected to accounting software, which automates and strengthens collaboration between accounting firms and their clients. Its aim is to help accounting firms to make a successful transition to the digital world. To cope with this technological and human challenge, Skwarel explores the everyday world of accountants in order to understand their needs from the inside. Over 500 accountants and over 4,000 entrepreneurs are currently using Skwarel in Belgium and the Grand-Duchy of Luxembourg. The app is sold in Belgium and Luxembourg.

Luna has worked with Skwarel for press communication and copywriting missions. We regularly communicate through meetings or phone calls and jointly look for relevant subjects. Luna offers advice to the company and drafts its communication plans, which we both then implement. For instance, Luna drafted several press releases (fundraising, launch in Luxembourg, costs strategy, and a new personal income tax function) and carried out interviews (e.g. with Trends-Tendances news magazine and Le Quotidien newspaper in Luxembourg). Luna also drafted a CxO (corporate executives) mailing for accounting firms and did the copywriting for customer cases.