PwC

by Luna

PWCClient summary

Sector: Consulting & Services
Client’s target group: B2B

Luna’s role: PR Partner
Activity: Press relations

Period: 1999 – 2013
Region: Belgium

Description:

PwC called on Luna’s services for the first time in 1999, when the firm (which still went by its old name of PricewaterhouseCoopers) required obtain support in the area of press relations. At that time, Luna provided services on an ad hoc basis in the context of PwC’s annual Technology Forecast. In 2003, Luna became PwC’s long-term PR and communication partner and started to generate press coverage for a range of topics in the areas of taxation, finance, HR, healthcare, real estate and IT. We worked closely with PwC’s communications department and picked up on current events where possible through the targeted communication of strong messages relating to PwC’s areas of expertise.

Saskia Rademakers, Marketing & Communication Director (in 2012): “Luna’s results-oriented approach and excellent relationships with the media have helped to create the high level of media attention PwC enjoys.”