Sector: IT & Telecom
Client’s target group: B2B
Luna’s role: PR Partner, Content marketing & copywriting Partner
Activities: Press relations, Newsletters, Customer cases, Internal communication
Period: 2011 – 2013
Region: Belgium (focus on Flanders)
PerfICTion is an umbrella B2B sales and marketing organisation for ICT companies based in Belgium. It is aimed at SMEs with up to 75 employees and is a sister organisation of the BIASS purchasing organisation.
Marketing and communication are fundamental to the PerfICTion network, and Luna provided support in the form of ideas and practical assistance. We proactively sought out opportunities to ensure PerfICTion’s visibility in the relevant media and also helped with internal communications (targeting members), external communications and prospecting. We produced customer cases and internal and external newsletters, including one that specifically targeted vendors. These activities were aimed at encouraging members to become more involved with the network, passing on information to the network’s partners (i.e. vendors) in an effective manner, and generating leads for new members and new customers.