Sector: HR, Consulting & Services
Client’s target group: B2B
Luna’s role: PR Partner
Activity: Press relations
Period: 2010 – 2018
Mercer started to work with Luna in September 2010, when it called on our services to give more exposure to its expertise. We carried out press campaigns covering topics such as the performance of pension funds, compensation and benefits studies, and global surveys on matters such as life expectancy and quality of life in global cities. Luna’s PR approach ensured excellent visibility in the press. Besides raising Mercer’s public profile, it also led to a greater level of awareness of the business among media organisations, which invited Mercer to share its expertise in the area of HR consulting.