Industry: Training, psychology, lifestyle, HR
Client’s target audience: B2B and B2C
Luna’s role: PR partner
Activity: Press relations
Time frame: April 2012 – present
The Institute of NeuroCognitivism (INC) is a knowledge centre that provides guidance for people and businesses. Its approach is based on neuroscience and the behavioural sciences.
Luna’s mission is to generate media attention for the INC through press releases and interviews, focusing mainly on the general, business and HR press. The subjects covered in our communications to the press are very wide-ranging and include stress, sustainable motivation and the fight against toxic management.