Goudwisselkantoor
Client summary
Sector: Retail
Client’s target group: B2C
Luna’s role: PR Partner
Activities: Press Relations
Region: Belgium, Belux, Belgique, Belux
Description:
Goudwisselkantoor is an international family business that has been active in precious metals and other objects such as jewelry, watches, silverware, diamonds, coins and banknotes for four decades. In addition to buying and selling gold, silver and coins, the Financial Services and Markets Authority (FSMA) has granted Goudwisselkantoor the status of official exchange institution. This means that you can go to all Goudwisselkantoor offices in Belgium to exchange foreign currency – both coins and banknotes – for euros, even if they are no longer in circulation.
Goudwisselkantoor has a total of 160 branches in Europe, of which more than 50 are in Belgium.
This family business has been present on the Belgian market for quite some time, but partly due to the increased frequency with which they open new offices in Belgium, they decided to also look for a dedicated PR partner in Belgium. Luna opted for a mix of news angles: general consumer news (what is the gold price? Is now the time to buy or sell gold?), retail and regional news (the opening of new branches) and business news (quarterly and half-yearly figures). With the gold price reaching record heights in 2024, this immediately resulted in very good coverage in almost all leading popular and business titles: Kanaal Z, Trends/Tendances, La Libre, De Tijd/L’Echo, Sudinfo, Het Laatste Nieuws, and so on.
