Sector: IT & Telecoms, Transport & Logistics
Target group: B2B
Luna’s role: PR Partner, Content marketing & copywriting Partner, Business development Partner
Activities: Press relations, Websites, E-mail shots, Newsletters
Period: 2017 – 2018
Globis Software NV is a rapidly growing Belgian software company from Aalst that employs around 60 people. For the past five years its revenues have grown at an average annual rate of 30%. Globis develops ERP (enterprise resource planning) software for medium-sized businesses in the manufacturing and retail sectors. The company is also active in the logistics sector, for which it offers specific WMS (warehouse management system), TMS (transport management system) and FMS (forwarding management system) modules. Globis therefore offers a total solution for logistics service providers and companies that have a logistics division.
Globis called on Luna to provide a wide range of services. Among other things, we handled press relations for this rapidly growing Belgian company, with a view to maximising its visibility in the media. In addition, we assisted Globis with interviews in various media in the Benelux, including Trends and Kanaal Z. We also produced copy for items such as product information sheets, continually came up with interesting topics and composed flowing texts for newsletters and e-mail shots, and wrote content for the website on a regular basis.