Sector: Utilities & Energy, Environment
Client’s target group: B2B
Luna’s role: Business development Partner
Activities: Websites, E-mail shots
Period: 2016 – 2017
Energik, a non-profit association, focuses on promoting technologies aimed at rational energy use and enabling sustainable energy and environmental management. Following a repositioning of the association, Luna prepared a corporate profile for Energik plus a profile of its activities. We also wrote a number of texts for Energik’s website and advised the association on building and structuring its website.
In addition, Luna handled the invitation and e-mail shot for Energik’s annual Day of Steam. This event highlights the possibilities for using steam as a sustainability energy carrier. Luna wrote a save-the-date text and an invitation, and we distributed the e-mail shot through our e-mail marketing platform. The client was provided with a comprehensive report, which covered aspects such as the number of recipients who clicked on the invitation and the e-mail open rate. Reminders were then sent to recipients who failed to open the initial invitation.