Sector: Architecture & Real Estate
Client’s target group: B2B
Luna’s role: PR Partner, Content marketing & copywriting Partner
Activities: Press relations, Newsletters, E-mail shots
Period: 2013 – 2017
Colliers International is a global leader in the area of commercial real estate services. Luna was already working for AOS Studley when was acquired by Colliers.
Every year, a survey was carried out – first at AOS Studley, and subsequently at Colliers – into office costs per FTE. The results were published as the Occupier Cost Index (OCI), which reflects the average annual cost of real estate, the work environment and general services for each FTE. To tie in with this, for many years Luna organised a press activity – sometimes a press conference, sometimes a press release with interviews – that always led to excellent coverage in high-end media.
Luna also wrote newsletters for this client, as well as texts about the OCI for e-mail shots.