Industry: retail (solution for retail theft control, supply tracking and security labels for clothing)
Client’s target audience: B2B
Luna’s role: PR partner
Activity: Press relations
Time frame: 2001 – 2011
Territory: Belgium and the Netherlands
Checkpoint Systems offers solutions for shrink management, stock visibility and clothing labels. In 2001 it first called on Luna to provide communication services, primarily for the purpose of press relations in the Benelux. Luna now also handles all press-related activities for Checkpoint’s Global Retail Theft Barometer (GRTB), an annual global study of retail theft. Every year, Luna’s PR campaign results in the GRTB receiving coverage in general, audiovisual and specialist media in Belgium and the Netherlands. Thanks to the success of our media campaigns in Belgium, Checkpoint Systems asked Luna to take charge of their PR activities in the Netherlands, where once again we have achieved great results, including coverage in audiovisual media.
Ronald Baars, General Manager for the Benelux: “Thanks to Luna we are top-of-mind with the media in the Benelux and are viewed as experts on retail crime.”