Automatic Systems
Client summary
Sector: Industry
Client’s target group: B2B
Luna’s role: PR Partner ; Content marketing & copywriting Partner ; Empoyer branding Partner
Activities: Press relations, Websites, Customer cases, Internal communication
Period: 2017 – 2020
Region: Belgium, Worldwide
Description:
Automatic Systems is the worldwide leader in the field of automation of secure entrance control. For more than 50 years, the company has designed and produced equipment for pedestrian, vehicle and passenger access. Founded in 1969, Automatic Systems has developed unrivalled expertise in the design of top-of-the-range barriers, detection of single passage and flow management.
We have drafted several press releases for Automatic Systems, notably on the appointment of the new CEO, on product developments, and in 2019 about the company’s 50th anniversary. For that jubilee, we also contributed to writing the corporate brochure. Moreover we jointly drafted all the brochure texts and we interviewed over a dozen of Automatic Systems’ employees (worldwide), in order to gather testimonials on the company for employer branding purposes. For the company website’s news section as well as for other marketing media designed for the salesforce, we have regularly written customer cases (worldwide), partnership stories (worldwide) and articles about newly developed products.
