Sector: Non-profit Organisation, Associations
Target group: B2C, B2B
Luna’s role: PR Partner
Activity: Press relations
Period: 2017 to 2018
The Professional Association of Security Firms (APEG/BVBO) is the Belgian association that represents employers in the private security sector. Its members account for over 90% of the Belgian security market and employ more than 90% of all security guards working in the sector.
APEG/BVBO is keen to increase its visibility in the press, and it calls on Luna’s services to provide assistance in this area on an ad hoc basis. Press campaigns have included the association’s response to negotiations on a sector agreement collapsing or narrowly succeeding, and a public stance taken in relation to a vote on a new piece of legislation. In addition, Luna organised the press conference at which the sector’s annual figures were presented.