Target group: B2B
Luna’s role: PR Partner, Content marketing & copywriting Partner, Business development Partner
Activities: Press relations, Social media & blogs, Customer cases
Period: 2009 to date
Altares Dun & Bradstreet helps managers use data-driven decisions to grow their companies – which range from small local businesses to large multinationals. It collects, enhances and structures national and international business information in order to provide its customers with appropriate data solutions and tools that are integrated into their workflow. This improves procedures for customers, which in turn leads to a higher return on investment.
Luna has acted as the Belgian communication partner of Altares Dun & Bradstreet for many years on an intermittent basis. We handle its press relations and regularly produce content for the company, such as blogs and news articles for its website, direct mail and CxO mail shots (high-level, offline mail shots for business development purposes). Luna has also drawn up several customer cases for Altares Dun & Bradstreet.