30 Dagen Minder Wagen – Netwerk Duurzame Mobiliteit

Netwerk Duurzame Mobiliteit is the recognised umbrella organisation for the following mobility associations: Autodelen.net (Ghent), Bond Beter Leefmilieu (Brussels), Fietsersbond (Brussels), Mobiel 21 (Leuven), Mpact (Ghent), Trage Wegen (Ghent), TreinTramBus (Ghent) and Voetgangersbeweging (Antwerp). These associations want to enable everyone in society, without exception, to move around freely with a minimal impact on people and the planet.

In 2022 the associations launched the ’30 Dagen Minder Wagen’ campaign, in which people are challenged to leave their cars at home as much as possible for the entire month of June. Luna was asked to handle the press relations for this campaign, and we performed activities that ranged from announcing the second edition of this campaign to publishing the campaign’s results at the end of June. We opted for a dual strategy that generated both national and regional coverage. National coverage concentrated chiefly on the overarching results of the campaign. The focus of the regional coverage was on local initiatives by businesses, personal stories and experiences related to sustainable mobility during the campaign month. We also advised on the broader communication and social media strategy for the ’30 Dagen Minder Wagen’ campaign.

‘We enjoyed working with Luna. They have a very pleasant way of communicating and are full of enthusiasm and concrete ideas. We were also won over by their suggestions for taking a regional approach to press relations for this campaign. Through small gestures, they made us feel they were truly part of our team and ensured we could work together in a highly professional manner while maintaining a human touch.’