Industry: Financial industry, ICT
Client’s target audience: B2B
Luna’s role: PR partner
Activity: Press relations
Time frame: 2004 – present
SimCorp develops and commercialises solutions for asset management and investment portfolios for insurers and investment fund managers. Luna makes sure SimCorp’s activities get the media response they deserve by organising interviews, sending out press releases and other activities. SimCorp is particularly interested in coverage in business and financial media. Since SimCorp is active within a niche market, only a limited number of media are inclined to take up the company’s messages. Despite this, Luna has succeeded in achieving good press coverage.