King Jouet

KING JOUET Belgium has its headquarters located in Nivelles (Wallon Brabant) and is part of the KING JOUET Group. Together, they form one of the leading multi-network companies in the specialised distribution of games and toys, as well as products and services for children and their parents.

The assortment includes approximately 20,000 references, featuring a selection of exclusive games and toys from Belgian designers and manufacturers. The omnichannel brand has a dedicated platform where it is possible to discover and purchase 9,000 references.

The 23 KING JOUET stores in Belgium are spread across the country: Andenne, Arlon, Binche (Anderlues), Braine-l’Alleud, Brussels, Châtelineau, Couillet, Dinant, Flémalle, Fléron, Froyennes, Gosselies, Haccourt, Ixelles (Toison d’Or), Jemeppe-sur-Sambre, La Louvière, Marcinelle, Molenbeek, Mouscron, Nivelles, Nossegem, Philippeville, Quaregnon, and  Zaventem.

Luna has written and distributed a press release about the investment of 10.7 to 12.7 million euros in the then 22 stores in Belgium. We have also announced the opening of the first new KING JOUET store in Wallonia, more specifically in Châtelineau.

Luna secured extensive media coverage for KING JOUET in Belgium across print, online, audiovisual, local and specialised media in Dutch and French. We also organised numerous interviews (“On n’est pas des pigeons” on RTBF, RTL, La Première, Vivacité, L’Echo, La Libre, Le Soir, Sud info, Nord éclair, La Dernière Heure, Gazet van Antwerpen, Trendsknack.be, hln.be, Kid’s universe, etc.).

In addition to the impressive media coverage, Luna also developed a professional and pleasant collaboration with her Belgian and French counterparts.