BDM Antwerp
Client summary
Sector: Financial industry
Client’s target group: B2B
Luna’s role: Content marketing and copywriting partner, employer branding partner, PR partner
Activities: E-mail shots, social media and blogs, websites
Region: Belgium, Belgique
Description:
BDM is an underwriting agency that offers customised solutions for non-life insurance and recreational boating insurance. BDM operates in a business-to-business environment and its products are distributed exclusively through a network of independent professional insurance brokers.
First and foremost, we made specific compliance-related changes to the BDM website. We then checked the commercial documents and IPIDs for all insurance solutions and rewrote them where necessary. We did this for both language versions (Dutch and French). We also engaged a graphic designer to give all the marketing materials a new look. In addition, we wrote a direct mail piece for BDM, which it sent to its network. Finally, we provide BDM with topical news items and original social media posts on a regular basis.
Luna essentially serves as an extension of BDM as far as marketing and communication are concerned.
