Aldes
Client summary
![Aldes](https://luna.be/wp-content/uploads/2021/09/Expense-Reduction-Analysts.jpg)
Sector: Construction / Architecture & Real Estate
Client’s target group:
Luna’s role: PR partner / Content marketing & copywriting
Activities: Press relations / Social media & blogs
Region: Belgique
Description:
The Belgian subsidiary of Aldes is based in Liège. Aldes is an international family-owned group with a focus on designing, manufacturing and marketing efficient solutions, in order to meet the requirements for air quality, thermal comfort and energy management in buildings. Aldes offers systems for individual and multi-family housing, as well as commercial buildings. The company today operates in several major business areas: ventilation (self-adjusting and humidity-controlled single-flow CMV, double-flow CMV, etc.), thermal comfort (multifunction systems, heat pumps, etc.), and centralised vacuum cleaning.
The Belgian subsidiary of Aldes works in a niche construction sector, so Luna creatively finds good topics for press relations. This has enabled us to achieve coverage that goes beyond media for the construction industry, and notably to reach the general press. Luna is also responsible for the drafting and correction of posts for relevant social media, on behalf of Aldes, in French and Dutch.
Alice Descamps, Marketing Leader Aldes Benelux, said: “We were looking for a press agency to start communicating with the press. We needed a firm that was similar to us and that was flexible. The people at Luna are a team with a human touch, which is in line with our DNA. They are flexible and professional. They also go the extra mile to understand our company.”