Westpole
Client summary
Sector: IT & Telecom
Client’s target group: B2B
Luna’s role: Content marketing ©writing partner, PR partner
Activities: Campaigns, Customer cases, E-mail shots, Press relations, Social media and blogs, Websites
Region: Belgium, Belux, Belgique, Belux
Description:
WESTPOLE Benelux is a supplier of IT services and solutions and a digital transformation specialist. It has five offices (in Belgium, France, Italy and Luxembourg) and over 300 employees. The company generates approximately EUR 40 million in revenue and has more than 30 years’ experience in innovation and in managing technology.
We have worked with WESTPOLE Benelux in the areas of press relations and content marketing since 2021. The content marketing campaigns are financed by their suppliers and long-term partners (including IBM). We create a wide variety of materials for these campaigns, including white papers, blog articles, LinkedIn campaign materials, and web pages on specific themes and solutions, such as observability and hybrid cloud computing.
When WESTPOLE was acquired by the French Prodware group mid 2023, we provided both WESTPOLE and Prodware with assistance in the area of acquisition-related communications targeted at employees, partners, clients and the media.
