Ledea
Client summary
Sector: Retail
Client’s target group: B2C
Luna’s role: PR Partner
Activities: Press relations
Region: Belgium
Description:
Ledea is a Belgian start-up founded by three young people from Brussels. The company’s aim is to dress all women, regardless of their size or shape. In 2019, the young company launched its first haute couture collection in Brussels.
Enthused by their passion and ambitious project, our communication agency handled the management side of press relations for the event’s launch of the collection. We drafted a press release, and pitched for and organised interviews with La Capitale and Bruzz, two local magazines. We also presented Ledea to the radio-TV programme ‘Génération Start-Up’ on RTBF, Belgium’s French-language broadcaster!
Ledea’s reaction was very positive and spontaneous: “You really worked well for us!”
We are delighted with this fruitful collaboration.
