Inetum-Realdolmen
Client summary
Sector: IT & Telecom
Client’s target group: B2B
Luna’s role: Content marketing & copywriting partner, PR partner
Activities: Crisis communication, e-mail shots, internal communication, press relations
Region: Belgium
Description:
Inetum is a European leader in digital services. Inetum’s team of 28,000 consultants and specialists strive every day to make a digital impact for businesses, public sector entities and society. Inetum’s solutions aim at contributing to its clients’ performance and innovation as well as the common good. Present in 19 countries with a dense network of sites, Inetum partners with major software publishers to meet the challenges of digital transformation with proximity and flexibility. Driven by its ambition for growth and scale, Inetum generated sales of 2.5 billion euros in 2023.
Inetum first came across us in 2022 through various projects we carried out for its partners. Since then we have undertaken various copywriting activities, many of which relate to press campaigns.
Besides handling regular press campaigns covering themes such as HR, IT and sustainability, our activities have included providing advice on sensitive communications aimed at the client’s own employees, customers and the press. We have also performed a number of specific tasks that include mapping out coverage of certain themes by Inetum’s competitors and depicting the Belgian media landscape in a way that is relevant to Inetum.
