Grant Thornton

Client summary

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Sector: Consulting and services


Client’s target group: B2B


Luna’s role: PR partner


Activities: Press relations


Region: Belgium, Belgique

Description:

Grant Thornton Belgium is a full-service accounting and consulting organisation with expertise in the fields of auditing, accountancy, tax and legal services, and business advice. The firm employs more than 220 people at six offices in Brussels, Flanders (Antwerp, Ghent and Turnhout) and Wallonia (Jumet and Tournai).

The Grant Thornton network has over 62,000 employees, in more than 140 countries, who strive to make a difference for their clients, their fellow specialists and the communities in which they live and work.

Grant Thornton first called on Luna’s services in 2021 when the firm was looking for support in the area of press relations. The topics covered by Luna are very wide-ranging. Our work includes adapting press releases from the international Grant Thornton network for the Belgian press. Many of these press releases cover major studies, such as the Women in Business Report (an annual appraisal of the representation of women in senior leadership positions) and the International Business Report (a global survey of senior executives launched over 30 years ago). We also write press releases specifically for the Belgian offices, covering topics such as the appointment of new partners, acquisitions, and general business-related or industry news. In addition, we frequently produce interviews for the Belgian press that tie in with announcements made by the Belgian organisation.