Sector: Retail, IT & Telecom
Client’s target group: B2B
Luna’s role: Content marketing & copywriting Partner, Business development Partner
Activities: E-mail shots, Websites, Press relations
Period: 2016 – 2017
Switch is the largest distributor of Apple products in Belgium.
Luna assisted Switch with, among other things, a content marketing project for a product launch in a new sector: the launch of the iPad POS system for retailers. Luna gave Switch communication-related advice and supplied ideas for content creation.
More specifically, we were responsible for:
- the content marketing strategy for the launch
- a mini website (sequence, texts, calls to actions)
- a white paper in which we compared different types of POS systems
- two commercial mail shots
- the brochure’s content