by Luna

SwitchClient summary

Sector: Retail, IT & Telecom
Client’s target group: B2B

Luna’s role: Content marketing & copywriting Partner, Business development Partner
Activities: E-mail shots, Websites, Press relations

Period: 2016 – 2017
Region: Belgium


Switch is the largest distributor of Apple products in Belgium.
Luna assisted Switch with, among other things, a content marketing project for a product launch in a new sector: the launch of the iPad POS system for retailers. Luna gave Switch communication-related advice and supplied ideas for content creation.
More specifically, we were responsible for:

  • the content marketing strategy for the launch
  • a mini website (sequence, texts, calls to actions)
  • a white paper in which we compared different types of POS systems
  • two commercial mail shots
  • the brochure’s content