Muriel Lefébure is joining Luna this October. Muriel is a translator by training. Before becoming part of the Luna team, she worked at Accenture, where she was a team leader…
Horsemeat in lasagne, embarrassing photographs and palm oil in chocolate spread are just a few of the incidents that can throw a company into crisis. At such times communication is vital, but what needs to be done? Elsie Van Linthout, director of Luna, explained in Le 15’on La Deux.
A newsletter aimed at clients and contacts is a very useful communication tool. It enables you to stay in contact with people who you no longer phone regularly, as well as companies with which you do not (or no longer) have a contract with but whom you would like to stay close to, with an eye on future opportunities.