After handling a number of individual projects, Luna has now become fashion chain e5 mode’s long-term partner for press relations. e5 mode is a family business and a stalwart in the Belgian fashion landscape, so we are very proud to be able to add this well-known retailer to our portfolio.
In the spring of 2017, we announced the opening of two e5 Experience Stores. This updated store concept was launched to respond to younger customers in the e5 target group. The renovated stores offer more brands, a wider range of products, and related services, such as personal shopping. This successful first campaign marked the start of Luna and e5 mode’s working relationship.
In September 2017, e5 mode called on our expertise to help announce its new CEO and principal shareholder, Alexander Talpe, who took over that role from his uncle, Etienne Kaesteker. Since then, we have worked with the e5 team on a regular basis to enhance e5 mode’s visibility in the media.
e5 mode on working with us:
“Our working relationship with Luna really started to develop after we were taken over by our new CEO. Luna guided us through our change by providing excellent communication advice and an impeccable follow-up. As a PR partner, Luna is a pleasure to work with!”